Services / SEO Audit

Find what's costing you traffic.

A full audit — technical, on-page, content, competitive — written as a prioritized action plan. Not a 200-page PDF nobody reads. A working document your team executes against.

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01 / The problem

Most SEO audits are a wall of red checkmarks. Useless.

You run a free SEO tool. It tells you 4,000 things are broken. Some matter. Most don't. You can't tell the difference, so nothing gets fixed and the report goes in a folder.

Our audit is the opposite shape: a short, ordered list of the things that actually move rankings for your site, in your industry, against your competitors. Plus a 90-day plan to ship the fixes.

02 / What you get
  • 01

    Technical audit

    Crawlability, indexation, site speed, Core Web Vitals, structured data, sitemap, robots, redirect chains, canonicals, mobile rendering. The foundation.

  • 02

    On-page audit

    Titles, meta, headings, internal linking, keyword targeting, content depth, intent match. Per-page where it matters most.

  • 03

    Content gap analysis

    What competitors rank for that you don't. What you rank for on page 2 that needs a push. The next 20 pieces of content worth writing.

  • 04

    Backlink & authority review

    Link profile health, toxic links, opportunities, competitor link sources. Honest assessment, not a list of 10,000 spam directories to disavow.

  • 05

    Local SEO (if applicable)

    Google Business Profile, citations, local schema, review signals — for businesses with physical locations or service areas.

  • 06

    Prioritized action plan

    The deliverable. Top 10–20 fixes in order of impact, with effort estimate and who can do it. 90-day execution roadmap.

03 / How we work
  1. Step 01

    Access & scope

    Read access to GA4, Search Console, hosting/CMS. We confirm the questions you want answered.

  2. Step 02

    Crawl & analyze

    Full site crawl, log analysis where relevant, competitor benchmarking, content review. We use the tools that actually find things — not just SEMrush screenshots.

  3. Step 03

    Written report

    20–40 page document, ordered by impact. Plain English, with exact instructions. Every finding answers: what's broken, why it matters, how to fix.

  4. Step 04

    Walkthrough call

    One hour. We walk you through the report, prioritize for your team's capacity, answer questions. You leave with a clear next 90 days.

  5. Step 05

    Implementation (optional)

    If you want us to execute the fixes — we scope it as a project. If you want to run it yourself, the report is built to be handed to a developer or content team.

04 / Timeline & engagement
Typical timeline
2–3 weeks from access to report
Model
Fixed-price audit · Optional implementation scope · Optional quarterly review retainer
05 / FAQ
Is this just a Screaming Frog crawl with our logo on it?
No. We use crawlers as data sources, but the audit is human-written analysis — what matters for your site, in your industry, against your competitors. The tools find 4,000 issues; we tell you which 20 to actually fix.
Will rankings improve after we fix everything?
Most of the time, yes — sometimes meaningfully, sometimes incrementally. SEO is a system; an audit fixes the foundation. Sustained growth needs ongoing content and authority work. We'll tell you honestly what's a quick win vs. a long game.
Do you include keyword research?
Yes — content gap analysis covers it. If you need a full keyword strategy and content roadmap, we'd combine with Marketing Strategy.
How is this different from AI Visibility?
SEO is for traditional Google/Bing rankings. AI Visibility is for getting cited by ChatGPT, Perplexity, Google AI Overviews. Different signals, different tactics, related work — often scoped together.

Related services

05 / AI Visibility
Optimize for the new search — ChatGPT, Perplexity, AI Overviews.
07 / Copywriting
Audit finds the gaps. Copywriting fills them.

Want to know what's costing you traffic?

Order an audit →