Services / Sales Department

We build the sales function. You keep it.

Process maps, call scripts, objection handling, hiring playbook, CRM pipelines, dashboards. We onboard your first rep — then hand you a department that runs without us.

Scope a build →
01 / The problem

You can't hire your way out of a missing sales system.

You hire a "salesperson." They show up, ask "what do I do," and end up either inventing their own process or doing nothing. Three months later you fire them and try again.

The problem is rarely the person. It's the missing system underneath. We build the system first — then your hires have something to plug into.

02 / What we build
  • 01

    Sales process

    Stage definitions, exit criteria, expected timelines. Documented like an SOP, not like a philosophy.

  • 02

    Call scripts & playbooks

    Discovery, demo, objections, closing. Written from real conversations, not from a sales-book template.

  • 03

    CRM & pipeline setup

    CRM configured to your process (or built custom — see CRM service). Pipelines, automations, reporting that surfaces the real metrics.

  • 04

    Hiring playbook

    Role spec, interview process, scorecard, comp structure. You hire faster and you hire right.

  • 05

    Onboarding program

    Week-by-week ramp plan for new reps. They're productive in 30 days, not 90.

  • 06

    Dashboards & cadence

    Weekly pipeline review, monthly metrics, quarterly forecast. The rhythm that keeps a sales team accountable without micromanagement.

03 / How we work
  1. Step 01

    Listen

    We sit in on your sales calls (or yours, if you're the founder selling). We learn how deals actually move, where they stall, why they're won.

  2. Step 02

    Document

    Process map, scripts, objections, ICP. Working draft after 2 weeks. We iterate together — sales docs only work if the seller agrees.

  3. Step 03

    Wire up CRM

    Pipelines built to match the process, not the other way around. Automations to handle the busywork.

  4. Step 04

    Hire & onboard

    We help you write the role, screen candidates, and run final-round interviews. We onboard the first rep with you.

  5. Step 05

    Hand over

    90 days of weekly support while the system beds in. Then you run it.

04 / Timeline & engagement
Typical timeline
8–12 weeks build · 90-day handover
Model
Fixed-price project · Optional ongoing advisory
05 / FAQ
Do you sell for us?
No. Outsourced sales rarely works. We build the system so you (and your hires) can sell — and we make sure the first rep gets productive.
What if we don't have a salesperson yet?
That's the most common starting point. We build the system and the hiring playbook, then help you find and onboard the first hire.
Will this work for a one-person business?
Yes — most founders are accidental salespeople. Same system, smaller scope. Documented process makes founder-led sales repeatable and eventually delegable.
Do you do enterprise sales?
We specialize in SMB and mid-market motions (transactional to mid-complex). Enterprise field sales is a different sport — happy to refer.

Related services

02 / Custom CRM
When off-the-shelf CRM doesn't fit your process.
01 / AI Automation
Agents that handle the busywork, so reps sell.

Ready to make sales repeatable?

Start a project →